How to Explode Your Copywriting
New York (USA), April 25, 2011
Copywriting is an art. It is the art that can increase traffic at your web site extensively.
These ten simple copywriting secrets can generate enormous traffic for your website:
1. Study your product. Be aware and gather exhaustive information about product positives and negatives. Evaluate your product or service with those of your competitors. This helps you form an idea of how to present your copy effectively.
2. Your copy should kindle interest with a keen desire in the minds of the reader to purchase it immediately. Your copy should generate conversions. Your copywriting should be targeted at maximizing results in the form of high traffic.
3. Headline of your copy prompts reader whether to go ahead with reading it or not. A strong headline outlining major benefits can grab attention of reader. Your first and second paragraphs should be substantially interesting for reader to continue reading.
4. Your copy should be persuasive yet not forceful. Simple vocabulary with easily understandable words can prove very successful. Refrain from using many adjectives or superlatives.
5. Proofread your copy thoroughly to do away with any grammatical or spelling mistakes. Overlooked typographical and other errors create a bad impression in minds of reader.
6. Your copy should address specific audience according to utility of product. If product is for children, write copy accordingly.
7. Few readers would go through an overenthusiastic copy. Present facts expressively yet without raising doubts about authenticity.
8. Write in simple interface using easy to read fonts and suitable font size. Break your copy into small paragraphs so that it proves easy for reader. Address reader as ‘you’. Best fonts for use include Times Roman, Courier, Arial, Century, and Trebuchet.
9. Presentation is very essential in copywriting. Present facts with suitable headings, subheadings, bullet points, and indents. Long write-ups prove tiring and uninteresting. Factual presentation is not only interesting to read but also fast in assimilation. Readers can have a speedy overview.
10. Be specific. Vague writing makes you seem faraway and detached from your writing. Being specific makes your writing more authentic and aware. Always include testimonials when you can and wherever possible.