How to Write a Great Press Release
New York (USA), April 25, 2011
Press release writing should get across your information immediately.
Use the following tips for writing a great press release:
1. Title of the press release should be bold and express the most important information. It should be communicative and in simple language.
2. Press release should be concise, specific, and short. People from media and newspapers are perennially short of time and cannot spare time to read a lengthy press release.
3. Be relevant. This makes people appreciate your intelligence and presentation.
4. Present information directly instead of going around facts and then stating actual information.
5. Press release information should follow inverted pyramid method of starting with the conclusion and then presenting essential facts to support your conclusion.
6. Use current techniques, trends, and statistics for greater relevancy.
7. Press release should provide answers to major questions like who, what, why, when, and where.
8. Your press releaseshould not advertise your products or services. It should only present facts.
9. A press release should have short paragraphs, each not exceeding four sentences. Restrict release within a single page.
10. Last paragraph of the press release can contain a short description of your company with a link to your web site.
11. Type ### at the end to indicate finish of your press release.
12. Make your web site user-friendly, as journalists could try to access your web site for more information. Your web site should provide all necessary information in an authentic and easy to collect manner.
13. Word your press release carefully, as it highlights your reputation and credibility.
14. Research and send press release to the correct editor according to the method they would prefer receiving your press release.
15. Press release should have a journalistic style, as it is in tandem with style of reporters and editors. It makes it convenient for them to work.
16. Double-check your press release for any spelling or grammatical errors before submission. These errors create a bad impression.
17. Maintain clarity of facts. A press release jumbled with all incoherent facts and information cannot be successful.
18. Press release should prompt readers to take action. Explain features that get your customers and other relevant persons act on it.
19. While writing your press release, present facts in bulleted points.
20. Include concise contact information at the top and bottom of your press release.