The Ideal Techniques of Press Release Writing
New York (USA), April 25, 2011
Press release is a good and effective marketing tool if used properly. A press release can bring in concerted results if you follow simple techniques of writing.
1. Press release should ideally be in a reporter’s style of writing, rather a journalistic style. Headline should hit straight on the topic and prove catchy for reader to go ahead into the release. It should be clear-cut and deliver perfect meaning. Write your headline in active voice for greater impact.
2. Press release should be compact and concise. It should state accurate facts and deliver correct information. There should be no ambiguity of words or information. A single-page press release is the best. The first paragraph should present complete information answering all questions of who, why, what, when, and where. The remaining paragraphs should discuss further relevant details.
3. Before submitting press release, check for any grammatical or spelling errors. Proofread thoroughly and check writing style. Check relevancy and coherence of each paragraph. A well-written press release has a lasting impact.
4. Press release should have company logo and contact address at the top. Next, it is essential to have ‘FOR IMMEDIATE RELEASE’ in all capital letters at the start. The end should be characteristic with typical ‘###’ at the bottom. This signifies finish of your press release.
5. There should not be an iota of advertisement in your press release. You can use targeted keyword phrases for better search engine optimization. However, do not use technical terms, as people would find it difficult to understand and comprehend. Stating facts and information is the best way to express in a press release.
6. Press release should be targeted and focused on specific audience. Your product or service could be for a certain category of people. Addressing your press release to them can yield maximum results.
7. Presenting your press release in story format is good. It offers greater clarity and is better comprehensible.